The Story Behind the Brand
It started with a simple observation: while most people walk past a toy aisle seeing small metal cars, I saw automotive art, limited production runs, and an underground culture of serious collectors.
I’m Ojas Baid. At 17, based in Surat, I became completely fascinated by how global enthusiast markets work. I noticed a massive gap in India: dedicated collectors were hunting for rare US mainline short cards, legendary JDM icons like the Nissan Skyline GT-R, and exclusive European castings—only to deal with empty retail shelves, unverified sellers, or battered cards that ruined the value of their collection.
Instead of just waiting for the market to catch up, I decided to build the solution myself.
I launched WheelsOnFire right from my desk in Surat. I started hunting down international allocations, sourcing rare short cards, verifying mint-condition blister packs, and building a direct line to collectors who appreciate pristine condition just as much as I do. What started out of pure curiosity and late-night hustle has grown into a catalog of over 350 curated models and a thriving nationwide collector community.
For me, WheelsOnFire is just the first step. I love the process of building, scaling digital commerce, and connecting with people who share an obsession for high performance.
Let’s Connect
Always keen to connect with fellow entrepreneurs, builders, and die-cast collectors. Reach out on LinkedIn.